White Horse Church is a church that does things a little differently. It is a church which thinks and acts like a startup more than a traditional church. Sure it is reformed theologically, but pragmatically it takes it’s cues more from the world of Silicon Valley than it does tradition. A church thinking differently needed a different kind of site. Most churches see their front door as their front door (you can see how they would think that… it’s at the front and looks like, and in fact is, a door). Unlike most churches, White Horse meets in different locations and has no fixed address… a live music venue this week, a warehouse next. This pushed them to see the world as it is now, where your front door actually is, for most people, is your app and your website. Like most churches, it thinks about its visitor experience when they turn up in person but very few think about the visitor experience of their website in the same way. Why would you deliver the same website to a newcomer as you would a member or someone who simply doesn’t believe what they believe? The site recognises new visitors, repeat visitors, members and more, delivering a different user experience depending on who they are and why they are there. It analyses how they came to the site, and how they use it, and then like magic (or a miracle), it delivers a tailored experience. The site is sexy and slick, more at home perhaps on a unicorn than a small church startup, but design and UI/UX is the language of the culture this church is trying to reach… and we speak that language fluently.