The restaurant Spirit, really one of the finest vegetarian restaurants around (and this from a side of cow a day man), needed a face lift in accordance with the boundary pushing cuisine it is producing. They are not only making an impact on the food scene in their city, but their country and inspiring change around the world. In collaboration with world class interior designers, a seamless theme for the physical, web and print experiences needed to be developed…the design and concept was inspired by their dishes, their personality and the notion ‘Good Food Tastes Better’. This has been implemented in all forms of communication (but the food still speaks for itself… stubbornly good food). The result: international hipster notoriety… how very now-tro.